The Miami Souvenir and Resort Show will launch an aggressive, international marketing campaign to announce the new show location and expanded offerings to attract current and prospective customers. Tactics will include:

• Comprehensive direct mail campaign targeting domestic and international attendees

• Publicity Campaign designed to generate advance press coverage in key industry trade publications

• Broadcast Email messaging targeting thousands of buyers

• Buyer Relations outreach securing attendance of VIPs with travel incentives, telemarketing and on-site amenities.

• Free Exhibitor Support Materials

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